Qwest: By resisting the NSA's request for telephone records, Qwest received a significant amount of positive media coverage. The New York Times described the company as "a gleaming touchstone and a beacon of consumer protection" and noted that many users had switched to Qwest purely on the basis of its principled stand against government surveillance. The Associated Press declared that Qwest was "squarely on the side of the little guy," and bloggers created online buttons reading "Qwest—NSA-Free: Who are you with?" As the New York Times pointed out, "Companies can’t buy that kind of buzz."